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Products are booming amidst pandemic waves that are still looming. The demand for online products and services fuelled by remote-working is forcing companies to look at creative ways to generate and deliver value to customers. Fintechs, start-ups and scale-ups are setting the pace of product innovation. More often than not, there are tiny pieces of software making all of this possible. They are called 'features' in the product development world. Features bring a product vision to life. They are pockets of value that when carefully planned, designed and launched, can have a profound effect on society and the environment. This function is driven by a Product Manager.
The software Product Manager(PM) is an emerging discipline and gaining momentum world-wide. As companies start to scale or large corporates try to differentiate themselves, it becomes imperative to have a blue-print of your business. Imagine stepping into your role as a PM in a new company and trying to understand the business landscape in which it operates.