Insights / Put your money where your mouth is

Put your money where your mouth is

06 July 2022


We believe that, in an increasingly digital world, you have to put the people first. It is also something we wanted to use as a key design principle for our website. Our website is a place where we can connect with (potential) customers, students interested in our stories, and professionals who may want to work with us. 

Coming up with a good design for the website is a skill that we do not have in-house. Luckily we found two great partners to help us: comfy and duurzaamonline. It is amazing to see what a group of professionals can achieve in relatively short order. Not only that, it was also great fun to work with them to set things up. After a few interviews, we found the right theme and tone of voice to match our story: at Strategy Alliance we want to support our customers in their digital transformation journey. Hence, the theme becomes travel and journeying. The visuals and words on our website reflect this choice. For example, instead of “customer stories”, we use the word “journey” to reflect what we have done for a customer.

Sustainability is one of our core values. We intend for this to also shine through on our website. Capturing our knowledge, sharing our stories, and creating meaningful relationships with partners and customers is a step forward in that respect. 

We hope that you will enjoy exploring our new website. If there is anything you’d like us to add, please drop me a note.