Klantverhalen / Mars Petcare

Het reisverhaal van Mars Petcare samen met

Pre-transformatie

Mars Petcare is expanding globally, focusing on direct-to-consumer (D2C) channels. The organization aimed to make data-driven decisions but had low data management maturity. The switch from B2C added complexity.

Transformatie capability

Rick Tijsterman, Source Management Expert, led the implementation of data governance, clarifying responsibilities and standardizing "data language." This facilitated data collection and analysis, focusing on Customer Care and Supply Chain.

Transformatie support

A robust governance structure and actionable insights enabled data-driven decisions, moving beyond experience and intuition.